Provincial Crystal Awards - 2009
“Clear Relationships – the Face and Voice of Your Customer”

Our Crystal Awards are designed to honour and recognize the two core areas in the residential home building business – your sales team and site managers. Your customer’s first impression of who you are and what you represent is displayed by the attitude and communication skill of your sales representative. Their ability to set clear customer expectations surrounding the building process, knowledgeably guide the new home buyer through the construction and selection process, relate to the emotional ups and downs that the buyer is experiencing and share the exhilaration of getting settled in the new home clearly distinguishes them from their peers.

Your site manager is running a $12,000,000 ‘mini’ business on your behalf. During a one-year period your site manager is probably overseeing the completion of 40 homes at a value of $300,000 and a slight change in these basics numbers may have your site manager operating a business closer to $25,000,000. The site manager is the glue that holds your business together – working efficiently and effectively with trades and suppliers, assisting the sales staff and the new home buyer and ensuring that head office receives timely and accurate information.

The common skill set that makes these two players in your business outstanding is their ability to clearly communicate with a diverse group of individuals to achieve a common goal. This is the foundation of PHBIA’s Crystal Awards. Both sales and site managers are judged by those with whom they work and interact on a daily basis. Show off your best in Jasper in 2009 – watch our website in May for the award criteria and entry forms.